The must-read summary of Robert Hiebeler, Thomas Kelly and Charles Ketteman's book: "e;Best Practices: Building Your Business With Customer-Focused Solutions"e;.
The must-read summary of Robbie Kellman Baxter's book: "e;The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue"e;.
The must-read summary of Tim Hurson and Tim Dunne's book: "e;Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself"e;.
The must-read summary of Joe Pulizzi's book: "e;Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less"e;.
The must-read summary of Shep Hyken's book: "e;Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet"e;.
The must-read summary of Michael Treacy and Fred Wiersema's book: "e;The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market"e;.
The must-read summary of Scott McKain's book: "e;What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave"e;.
The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.
The must-read summary of Bill Price and David Jaffe's book: "e;The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs"e;.
The must-read summary of Bill Stinnett's book: "e;Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy"e;.
The must-read summary of Seth Godin's book: "e;Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You"e;.
The must-read summary of Shep Hyken's book: "e;The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience"e;.
The must-read summary of Jay Abraham's book: "e;Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth"e;.
The must-read summary of Stan Rapp and Chuck Martin's book: "e;Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy"e;.
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.
