The must-read summary of Bernd Schmitt's book: "e;Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands"e;.
The must-read summary of Ron Zemke and Tom Connellan's book: "e;E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away"e;.
The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "e;Customer Mania: It's Never Too Late to Build a Customer-Focused Company"e;.
The must-read summary of Gary Millet and Blaine Millet's book: "e;Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping"e;.
The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "e;Conversational Capital: How to Create Stuff People Love to Talk About"e;.
The must-read summary of Robert Hiebeler, Thomas Kelly and Charles Ketteman's book: "e;Best Practices: Building Your Business With Customer-Focused Solutions"e;.
The must-read summary of Robbie Kellman Baxter's book: "e;The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue"e;.
The must-read summary of Tim Hurson and Tim Dunne's book: "e;Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself"e;.
The must-read summary of Joe Pulizzi's book: "e;Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less"e;.
The must-read summary of Shep Hyken's book: "e;Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet"e;.
The must-read summary of Michael Treacy and Fred Wiersema's book: "e;The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market"e;.
The must-read summary of Scott McKain's book: "e;What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave"e;.
The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.
The must-read summary of Bill Price and David Jaffe's book: "e;The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs"e;.
The must-read summary of Bill Stinnett's book: "e;Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy"e;.
