The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.
Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
In der Automobilindustrie werden der Elektromobilität große Chancen zugeschrieben, mittelfristig eine ökonomisch umsetzbare Alternative zu Verbrennungsmotoren darzustellen.
Marktforschungsinformationen können eine zentrale Quelle für den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzung haben Unternehmen jedoch erhebliche Probleme.
Marketing research is the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books.
Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand.
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.
Welchen Einflussgrößen unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Fälschungen, Plagiate und Raubkopien, bewusst erwerben?
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes.
Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind.
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market.
With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering.
Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject.
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Vor dem Hintergrund bisheriger Zurückhaltung von Wohneigentümern bei der energetischen Gebäudesanierung untersucht Mart Verhoog wie Baubeteiligte und Baubeteiligten-Netzwerke die Sanierungsentscheidung von Wohneigentümern beeinflussen.
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising.
An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance This book provides an introduction and offers approaches for finding and addressing normalization of deviation both in operational and organizational activities.
