Der Sammelband fragt nach den Konjunktionen von Finanzmarkt und den Krisen der modernen Gesellschaft, und zwar unter dem Aspekt von Öffentlichkeit beziehungsweise unterschiedlicher Finanzmarktpublika.
Medienwirkungen kompakt – angesichts der Differenzierung der Kanäle und Gattungen einerseits und der Themenvielfalt andererseits ein großes Anliegen in kleinem Format.
Die Methoden und Aufgaben der Marktforschung scheinen sich ständig zu verändern, aktualisieren sich und passen sich an Marktbedürfnisse an mit dem Ziel, eines zu erreichen: eine systemische Sicht auf Menschen, Daten und Dinge.
Das vorliegende Werk entstand seinerzeit aus dem Bedürfnis nach einem moder nen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, alle wesentliche Aspekte der Marktforschung umfassende Darstellung bietet.
The entertainment industry has long been dominated by legendary screenwriter William Goldman's "e;Nobody-Knows-Anything"e; mantra, which argues that success is the result of managerial intuition and instinct.
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society.
This book provides a thorough review of tested qualitative methods often used in organization studies, and outlines the challenges and essential requirements of designing a qualitative research project.
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society.
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers.
The entertainment industry has long been dominated by legendary screenwriter William Goldman's "e;Nobody-Knows-Anything"e; mantra, which argues that success is the result of managerial intuition and instinct.
This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research.
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.
This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework.
This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe.
This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation.
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management.
