This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.
This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.
This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity.
The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.
This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour.
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.
This book examines consumer behavior using the "e;life course"e; paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change.
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems.
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.
Transform your professional world with ChatGPT and OpenAI-master prompt design to revolutionize development, marketing, research, and enterprise implementationKey FeaturesTurn ChatGPT into your companion for marketing, research, personal productivity, art and codingLearn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered resultsBuild custom GPTs and assistants tailored to your specific business needs and workflowsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT.
Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés Avec plus de 60 millions d’utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l’acteur incontournable de l’écoute de musique en streaming.
Un guide pratique et accessible pour comprendre le concept du marketing mix
Puisque réaliser une campagne de lancement ou de repositionnement d’un produit demande une excellente connaissance du marché ainsi qu’un plan d’action sur mesure, attardez-vous un instant sur les éléments-clés du marketing mix !
The must-read summary of Jay Abraham's book "e;Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition"e;.
The must-read summary of Daniel Nissanoff's book: "e;Futureshop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We Really Want"e;.
The must-read summary of Bernd Schmitt's book: "e;Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands"e;.
The must-read summary of Alex Wipperfurth's book: "e;Brand Hijack: Marketing Without Marketing"e;This complete summary of the ideas from Alex Wipperfurth's book "e;Brand Hijack"e; shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns.
The must-read summary of Lisa Johnson and Andrea Learned's book: "e;Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market"e;.
The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "e;Conversational Capital: How to Create Stuff People Love to Talk About"e;.
The must-read summary of Brian Tracy's book: "e;Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere"e;.
The must-read summary of Robbie Kellman Baxter's book: "e;The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue"e;.
