Market research

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully.

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends.

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change.

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung.

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung.

Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

Entfesseln Sie Ihr Verkaufspotenzial mit "Vertriebskunst – Der geheime Code des Verkaufserfolgs"In der dynamischen Welt des Vertriebs sind exzellente Verkaufstechniken, effektive Kundenbindung und erfolgreiche Verhandlungsstrategien entscheidend für Ihren Erfolg.

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

Der Marketingprofi Cary Steinmann verrät: Wie funktioniert die Marketingwelt?

The world is changing, and so are our donors.

This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data.

This book offers new insights into the complex set of activities and decisions of product innovation management.

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments.

This book explores the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions of workplace practices.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures.

This book transfers the newest service research concepts, such as value co-creation, to family forestry context.

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour.

This book analyzes how companies and employees can endogenously, i.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.