Market research

A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.

This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies in business.

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective.

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.

Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity.

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research.

Italian brands are known to create some of the most premium, sought-after products in the world.

This book presents the workings of Consumer Behaviour as no other book in the market does.

In einer Welt, in der der digitale Raum immer mehr an Bedeutung gewinnt, ist die Fähigkeit, sich als einzigartige Marke zu etablieren, zu einem unverzichtbaren Erfolgsfaktor geworden.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field.

The book edited by Prof.

The Encyclopaedia of Hospital, Nursing and Health Care provides readers with an introductory overview of basic issues related to hospital, nursing and healthcare.

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects.

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence.

This book offers a compact introduction to the topic of trend management in companies.

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation.

This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour.

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions.

This book provides a comprehensive exchange of information on current developments in the field of sustainable management of manufacturing systems and Industry 4.

Chart a path to creating uncontested market space and winning the future.

Want to know what your users are thinking?

Every company can point to a growth strategy.

Your service team may represent the first, last, or only interaction point between your customers and your company.

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018.

Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .

Religion is an important part of individual lives, playing a major role in our decision making and puchasing.

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making.

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right.

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating.

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels.

Consumption studies has grown tremendously in the past decade.

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.

​In der Automobilindustrie werden der Elektromobilität große Chancen zugeschrieben, mittelfristig eine ökonomisch umsetzbare Alternative zu Verbrennungsmotoren darzustellen.

​Marktforschungsinformationen können eine zentrale Quelle für den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzung haben Unternehmen jedoch erhebliche Probleme.

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.