Public relations

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money.

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan.

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks.

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.

This book focuses on the influence of philanthropic foundations in global development, and on how the global south has engaged with them.

The Best American Series(R)First, Best, and Best-SellingThe Best American series is the premier annual showcase for the country's finest short fiction and nonfiction.

From the start, women were central to a century of westward migration in the U.

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples.

This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula's last term in office through to the election of far-right president Jair Bolsonaro.

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

In recent years we have seen the predictions of our forebears that leisure time would increase as the years pass utterly confounded.

In Roman Jakobson Richard Bradford reasserts the value of Jakobson's work, arguing that he has a great deal to offer contemporary critical theory and providing a critical appraisal the sweep of Jakobson's career.

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication.

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This book explores the detrimental effects on global peace of populism's tendency to present complex social issues in simplistic "e;good versus evil"e; terms.

This book introduces a process called The Exchange that will make ones job easier.

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

Data, technology and insights have forever changed the public relations and corporate communications function.

Qu'il s'agisse de mousser les ventes d'un produit ou de présenter les avantages d'un service, la mise en place d'un plan de communication n'est pas une sinécure.

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

The sales function is the front-line of any business.

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image.

This book shows how surveillance society shapes and interacts with journalistic practices and discourses.

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas.

Telecommunications and the City provides the first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management.

Winner of the Clifford G.

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities.

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today's dynamic and complex societies.

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy.

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

Entertainment Journalism is a practical guide to one of the most highly visible areas of media practice.

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.

Presents a comprehensive account of how EU governments signal responsiveness to the interests of their citizens over European policies.

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen.

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience.