Public relations

In the hypercompetitive context of the new global economy, building a smart workforce is widely regarded as a key strategy for enterprises.

The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth.

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Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field.

Agency leaders spend the majority of their time on three areas - their people, clients and new business.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player.

Public Relations Writing is an undergraduate communication and public relations textbook.

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public interest.

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation.

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand.

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement.

"e;This is a good text to accompany a core text on Public Relations.

Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard.

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever.

Equality, Diversity and Opportunity Management presents a comprehensive analysis of the processes of governance, leadership, policy and strategy formulation, decision-making, practical and financial management, and real-world implementation of the Equality, Diversity, Opportunity, and Discrimination (or anti-Discrimination) Agenda.

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations.

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations.

The quality of corporate leadership is often the key factor that determines success - or failure - in the fiercely competitive business world.

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant.

In 1933, John W.

This book is an appraisal of current offshore industrial relations, and safety regulations instituted after the 1988 Alpha disaster in the North Sea.

The Personals reveals how classified ads are not just a few commercial lines of text in print or online - they can be a treasure trove of fascinating human stories; stories of love, loss, loneliness, redemption and hope.

Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance.

Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido.

A strong corporate image has power in a competitive marketplace.

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises.

Science, technology and innovation have long been key factors in the competitive advantage of nations.

Der Band lotet Grenzen und Schnittstellen in den Bereichen Kommunikation, Werbung und PR im digitalen Zeitalter aus.

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry.

As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-governmental organizations to create an international agenda.

What does it mean to have a "e;good"e; or "e;bad"e; reputation?

The second edition of the Public Relations Writer s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment.

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

The ability of individuals to work together to facilitate the delivery of a project can be a major factor in determining its success.

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.