Public relations

Data, technology and insights have forever changed the public relations and corporate communications function.

What are the four major areas always in the safety practitioner's mind?

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available.

The act of violence of 9/11 changed the global security agenda, catapulting terrorism to the top of the agenda.

Number-one New York Times best-selling author of Eat, Pray, Love and Committed:A Love Story, Elizabeth Gilbert transports readers to far-flung locales with this collection of the years lushest and most inspiring travel writing.

It is now widely recognized that communication is at the very heart of effective management.

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe.

The immersive brand experience is revolutionizing brand engagement.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news.

This thoroughly updated classic textbook provides an overview of communication and media law, including the most current legal developments.

A Handbook of Dispute Resolution examines the theoretical and practical developments that are transforming the practice of lawyers and other professionals engaged in settling disputes, grievance-handling and litigation.

When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy.

WordPress for Journalists presents an in-depth and accessible introduction to using the content management system WordPress to produce journalism today.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth.

A study of the changing character of state-society relations in contemporary Thailand, using the telecommunications industry as a case study.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

The weight of social responsibility in public relations (PR) has never been more pronounced.

Learn what you need to know to conduct successful business in Mexico!

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

Provides a framework for understanding of the legal, contractual and procedural implication of architectural practice.

Workers in the service industry face unique types and levels of stress, and this problem is worsening.

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed.

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement.

This title was first published in 2003.

The main purpose of this Encyclopaedia is to provide an easily readable outline of the industrial Relations in this country.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

In today's connected world, promotion is fundamental to everything we do to drive business.

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.

This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.

Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent.

Learning is increasingly seen as crucial to the success of organisations but many studies of the subject offer very little empirical evidence to substantiate this.

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals.

Ein Event, der die Gäste begeistert und lange in Erinnerung bleibt - das wünschen sich alle Eventveranstalter.

Never has media training been more relevant, or in-demand.

Revolutionieren Sie Ihr Marketing mit der Kraft der Künstlichen Intelligenz!

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

Sustainable energy branding has become one of the hottest topics in business.

The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment.

Focusing on the Negro American League Buckeyes, this detailed history describes the effects of major league integration on blackball in Cleveland, as well as the controversial role that the local black press played in the transformation.

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people.

The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years.

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.