Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula's last term in office through to the election of far-right president Jair Bolsonaro.
This book explores the philanthropy of Brazilian elites during a key period in recent Brazilian history, from Workers Party president Lula's last term in office through to the election of far-right president Jair Bolsonaro.
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.
From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public interest.
From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public interest.
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.
Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.
Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.
