Public relations

'This is a superb book which combines the rare mixture of high quality information with humour.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

This is the first book to explore the phenomenon of glamour and celebrity in contemporary Russian culture, ranging across media forms, disciplinary boundaries and modes of inquiry, with particular emphasis on the media personality.

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement.

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement.

'Jim Beaman's Interviewing for Radio is a classic and seminal practice text, brilliantly written and masterful in its content.

'Jim Beaman's Interviewing for Radio is a classic and seminal practice text, brilliantly written and masterful in its content.

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication.

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication.

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost.

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost.

HRM is a core element in public service organizations, whose employees are often their most valuable resource.

HRM is a core element in public service organizations, whose employees are often their most valuable resource.

'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch.

'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch.

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways.

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways.

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary.

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary.

Over the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives.

Over the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives.

Commemorative Events emphasise remembering.

Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics.

Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics.

Commemorative Events emphasise remembering.

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.

New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field.

New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field.

First published in 1997.

First published in 1997.

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy.

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy.

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis.

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis.

Learn useful strategies for marketing health and wellness programs.

Learn useful strategies for marketing health and wellness programs.

Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US).

Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US).

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations.

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations.

The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world.

The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world.