The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.
Learning is increasingly seen as crucial to the success of organisations but many studies of the subject offer very little empirical evidence to substantiate this.
This book covers the key themes related to the introduction, growth development and future of European Works Councils: the European Works Council Directive itself, European Works Council Agreements, Employers' strategies for managing European Works Councils in practice and trade union strategies for the development of European Works Councils.
Minefields is a compelling exploration of a foreign correspondent's life - proof of Hugh's belief that 'if you go looking for trouble, you'll probably find it'.
Focusing on the work and labour history of shipyard workers in the Royal Dockyards, this text examines the question of state employment and the specific characteristics of that pattern of industrial relations.
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.
Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue.
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular.
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines.
Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today's dynamic and complex societies.
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates.
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business.
Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa.
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.
The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work.
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks.
