This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences.
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences.
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry's codes of ethics to their day-to-day work.
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry's codes of ethics to their day-to-day work.
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
This book examines how public relations might re-imagine itself as an instrument of "e;sustainable citizenship"e; by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations.
This book examines how public relations might re-imagine itself as an instrument of "e;sustainable citizenship"e; by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations.
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts.
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts.
In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment.
Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance.
How to be a Manager: A Practical Guide to Tips and Techniques is a useful book designed to show you how to develop your managerial understanding and skills at whatever job level you presently hold.
Strategic Reputation Management examines the ways in which organizations achieve "e;goodness"e; through reputation, reputation management and reputation strategies.
While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity.
Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance.
In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams, and empowerment.
Strategic Reputation Management examines the ways in which organizations achieve "e;goodness"e; through reputation, reputation management and reputation strategies.
How to be a Manager: A Practical Guide to Tips and Techniques is a useful book designed to show you how to develop your managerial understanding and skills at whatever job level you presently hold.
While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity.
A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money.
