Public relations

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

Daniel Coston's career in photography began accidentally.

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

Based on fieldwork conducted in Iran, this book discusses how it is possible for journalism to exist and function in a restrictive context.

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical.

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations.

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work.

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image.

So funktioniert Marketing mit Promis, Celebrities und InfluencernWo früher nur mit Stars und Promis geworben wurde, sehen wir heute auch Gesichter von Celebrities und Influencern.

Providing a practical introduction to the basic theories and principals of accident prevention through diagnosis and feedback control, this book presents the various methods and tools of safety, health, and environment (SHE) practice where experience feedback is employed.

Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!

Dieses Buch bietet einen praktischen Leitfaden für Journalismus auf Instagram.

A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.

This volume brings together a group of leading academics from Europe, North America and Australasia to address a question of considerable contemporary concern: the nature and management of knowledge in relation to rapidly changing arenas of theory and practice.

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities.

Achieving your goals quickly and efficiently is both more difficult and more important in today's hyper-globalized world.

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.

This is a work of media history and media criticism with a human face.

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business.

CHIEFS is a communication handbook for those in the c-suite, whos very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.

Taking a PR campaign from planning to implementation can seem overwhelming.

Harness the power of public relations and discover how you can secure meaningful press for your organization.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.

An earlier book, A Strategic Approach to Corporate Governance (Gower, 1999), examined corporate governance from a philosophical and 'big picture' standpoint.

The experience of women's everyday lives in public relations roles across the world is under-recorded and under-explored.

News and Politics critically examines television news bulletins - still the primary source of information for most people - and asks whether the wider pace and immediacy of 24-hour news culture has influenced their format and style over time.

The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline.

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.

This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today's rapidly evolving landscape.

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field.

This book explores and explains how traditional and alternative media have framed the issues of gun trafficking into Mexico, drug-related violence, and spillover violence.

Leading American psychologist and educator Howard Gardner has assembled his most important writings about education.

Over the course of the past few years, teaching, research, and practice has underscored the importance of performance measurement and criterion development as topics of great interest, considerable debate, and some misunderstanding.

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.

Ever wondered what the Ms in M&Ms stand for?

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication.

Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK.

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

A provocative critique of how manipulation of media gives rise to disinformation, intolerance, and divisiveness, and what can be done to change direction.

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.

Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others?

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.