Public relations

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment.

Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Wenn von Nachrichtenauswahl und Thematisierungsfunktion der Medien die Rede ist, fällt schnell das Fachwort Agenda-Setting.

A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.

Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulating much debate.

HRM is a core element in public service organizations, whose employees are often their most valuable resource.

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.

Learn what you need to know to conduct successful business in Mexico!

Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities.

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial.

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity.

If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

This book reveals what is happening in small communities across the United States as their newspapers struggle to survive.

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost.

When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.

The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism.

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms.

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

The weight of social responsibility in public relations (PR) has never been more pronounced.

Communication is developed in our relation to others and in relation to what happens in the social context.

Media Exposure and Risk is a video presentation.

The issue of brand has overshadowed that of reputation.

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.

The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.

Most workers spend the majority of their day in an office building environment.

This book presents a challenge to feminist perspectives that see the glass ceiling as the exclusive domain of women's careers and work life.

Net Works offers an inside look into the process of successfully developing thoughtful, innovative digital media.

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "e;languages.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe.

This thoroughly updated fourth edition provides a broad introduction to the major theoretical perspectives on the ethics of communication.

This book addresses a topic in journalism studies that has gained increasing scholarly attention since the mid-2000s: the coverage and evaluation of arts and culture, or what we term 'cultural journalism and cultural critique'.

Resolve cross-cultural communication issues with your business suppliers, customers, and staff!

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship.

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways.

The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war.