This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI).
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
This book explores the detrimental effects on global peace of populism's tendency to present complex social issues in simplistic "e;good versus evil"e; terms.
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities.
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world.
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.
This ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world.
This ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world.
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.
