Public relations

This book investigates journalists' work practices, professional ideologies, and the power relations that impact their work, arguing that reporters' lives and livelihoods are shaped by digital technologies and new modes of capital accumulation.

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry.

This insightful book traces the development of journalism and celebrity and their relationship to and influence on political and social spheres from the beginnings of capitalist democracy in the 18th century to the present day.

This insightful book traces the development of journalism and celebrity and their relationship to and influence on political and social spheres from the beginnings of capitalist democracy in the 18th century to the present day.

Mazzarella examines the representational politics behind journalistic constructions of US girls and girlhood through a series of contemporary in-depth case studies which work to document a wider cultural moral panic about the troublesome nature of girls' bodies.

This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies.

The Antebellum Press: Setting the Stage for Civil War reveals the critical role of journalism in the years leading up to America's deadliest conflict by exploring the events that foreshadowed and, in some ways, contributed directly to the outbreak of war.

Mazzarella examines the representational politics behind journalistic constructions of US girls and girlhood through a series of contemporary in-depth case studies which work to document a wider cultural moral panic about the troublesome nature of girls' bodies.

This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies.

The Antebellum Press: Setting the Stage for Civil War reveals the critical role of journalism in the years leading up to America's deadliest conflict by exploring the events that foreshadowed and, in some ways, contributed directly to the outbreak of war.

A monumental reevaluation of the career of John Hersey, the author of HiroshimaFew are the books with as immediate an impact and as enduring a legacy as John Hersey's Hiroshima.

San Quentin State Prison, California's oldest prison and the nation's largest, is notorious for once holding America's most dangerous prisoners.

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

Burke challenges the current thesis that companies should act responsibly toward communities and societies.

Winner of a Choice Magazine Outstanding Academic Title Award!

Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions.

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field.

THE RIGHT PHRASE FOR EVERY SITUATION .

The goal of marketing is simple: attract customers who will purchase your product.

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task.

A better time for your business starts in the next decade.

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business.

Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard.

In 1904 William Garrott Brown traveled the American South, investigating the region's political, economic, and social conditions.

Tips for saying the right things when the cameras are rolling and the reporters are taking notesIn today's media-saturated business arena, "e;good press"e; is vital for everything from proactive public relations to post-disaster damage control.

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone?

Media guru and Emmy Award-winning correspondent Bill McGowancoach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns.

Mention the Galapagos Islands to almost anyone, and the first things that spring to mind are iguanas, tortoises, volcanic beaches, and, of course, Charles Darwin.

Imagine this: one of the nation's top hospital administrators partners with one of the world's top branding and public relations experts.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away?

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Contagion may alarm doctors but marketers thrive on it.

An examination of how the media is under fire and how to safeguard journalists and the information they seek to share with the public.

The Pulitzer Prize-winning reporter details "e;how the U.

In einer Welt, in der die Zahl der Fotografen stetig wächst und der Wettbewerb immer härter wird, ist es entscheidend, sich durch eine starke und unverwechselbare Marke abzuheben.

It's time to radically alter the way we perceive the world.

Broadening an overly narrow definition of Islamic journalism, Janet Steele examines day-to-day reporting practices of Muslim professionals, from conservative scripturalists to pluralist cosmopolitans, at five exemplary news organizations in Malaysia and Indonesia.

For courses in Introductory Public Relations.

Engage with real life issues in public relations Introduction to Public Relations by Sue Wolstenholme provides you with an overview of PR from a critical, global perspective.

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.