Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.
Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.
Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue.
Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue.
Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States.
Investigating the wave of unionization that has seen over 60 digital and legacy media outlets unionize since 2015, this book explores how a flash of organizing by digital-first journalists has become a full-blown movement to unionize journalism, particularly in the United States.
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "e;ethics"e; and "e;branding,"e; on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "e;ethics"e; and "e;branding,"e; on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.
The new edition of this comprehensive text fills an important role in teacher professional preparation by focusing on how to teach the grammar and vocabulary that are essential for all L2 writing teachers and student-writers.
The new edition of this comprehensive text fills an important role in teacher professional preparation by focusing on how to teach the grammar and vocabulary that are essential for all L2 writing teachers and student-writers.
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few.
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few.
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news.
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news.
This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies.
This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies.
This book tells the story of how the news media can help the inattentive members of the public become better educated and knowledgeable 'economic citizens'.
This book tells the story of how the news media can help the inattentive members of the public become better educated and knowledgeable 'economic citizens'.
This book reveals how journalists in the Global North and Global South mediate climate change by examining journalism and reporting in Australia and Bangladesh.
This book reveals how journalists in the Global North and Global South mediate climate change by examining journalism and reporting in Australia and Bangladesh.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
Freelancing for Journalists offers an authoritative, practical and engaging guide for current and aspiring journalism freelances, exploring key aspects of the role including pitching a story, networking, branding and navigating freelance laws and rights.
Freelancing for Journalists offers an authoritative, practical and engaging guide for current and aspiring journalism freelances, exploring key aspects of the role including pitching a story, networking, branding and navigating freelance laws and rights.
The Roots of Fake News argues that 'fake news' is not a problem caused by the power of the internet, or by the failure of good journalism to assert itself.
The Roots of Fake News argues that 'fake news' is not a problem caused by the power of the internet, or by the failure of good journalism to assert itself.
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe.
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe.
This book investigates journalists' work practices, professional ideologies, and the power relations that impact their work, arguing that reporters' lives and livelihoods are shaped by digital technologies and new modes of capital accumulation.
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry.
