Das Verhältnis zwischen Journalisten auf der einen und Kommunikationsverantwortlichen von Unternehmen/Organisationen auf der anderen Seite gilt als kompliziert.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
Understanding Broadcast Journalism presents an insightful exploration of broadcast journalism today; its characteristics, motivations, methods and paradigms.
"e;Make Millions: How to Win and Retain Customers"e; by Sebastian Levine is an insightful guide for businesses seeking growth through effective customer acquisition and retention strategies.
In this practical and engaging new edition, experienced reporter and teacher Sue Ellen Christian offers a fully updated and fresh take on reporting without bias, examining the way that we categorize people, filter information and default to rehearsed ways of thinking.
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice.
Die Begründung und schrittweise Durchsetzung einer liberalen Demokratie in Westdeutschland war ein Vorgang, welcher auch und gerade von den älteren Kultureliten beträchtliche Wandlungsprozesse und Anpassungsleistungen verlangte.
Staatliche und gemeinnützige Institutionen führen zunehmend Kommunikationskampagnen im Gesundheitsbereich als Mittel zu Aufklärung, Prävention und Erziehung durch.
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.
The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor.
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR.
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.
This book provides a varied, thorough and informative analysis of how newspapers covered the 2014 Scottish independence referendum in its critical final months.
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.
Analyzing the relationship between medicine and the media from different perspectives, these new essays fill a gap in this emerging field, providing new information on approaches to health communication and important reevaluations of health literacy theories.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.
With highly negative stereotypes circulating about "e;X'ers,"e; all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has been dubbed the "e;X-Crisis.
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.
The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy.
In this fascinating follow-up to the bestselling Information is Beautiful and Knowledge is Beautiful, the king of infographics David McCandless uses spectacular visuals to give us all a bit of good news.
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.
