The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world.
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world.
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry.
Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry.
The public relations of "e;everything"e; takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it.
The public relations of "e;everything"e; takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it.
By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals.
By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals.
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased.
Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance.
Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance.
As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-governmental organizations to create an international agenda.
As the world economy is liberalized, and national economies become more intertwined, the national decision making of states is also increasingly interdependent, and it has become vital for non-governmental organizations to create an international agenda.
Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and others.
Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and others.
The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc.
The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc.
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response.
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.
The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists.
The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists.
