The captivating story of an influential journalist demonstrates the value of a free press to democratic societyIn the decades between the Great Depression and the advent of cable television, when daily newspapers set the conversational agenda in the United States, the best reporter in the business was a rumpled, hard-drinking figure named Homer Bigart.
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today.
With growing economic inequality and threats to the sustainability of human societies, Koh argues that cooperatives can play an important role in promoting decent work and reducing economic inequality in the twenty-first century and thus urges policy makers to reignite policy discussions on cooperatives.
This book examines how the media approached long-standing and long-simmering issues of race, class, violence, and social responsibility in Baltimore during the demonstrations, violence, and public debate in the spring of 2015.
This book is the first full-length study of one of the most widely read publications of nineteenth-century Britain, the London Journal, over a period when mass-market reading in a modern sense was born.
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice.
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player.
This book is the first full-length study of one of the most widely read publications of nineteenth-century Britain, the London Journal, over a period when mass-market reading in a modern sense was born.
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.
In einer Zeit, in der wissenschaftliche Erkenntnisse und Innovationen oft im Schatten bleiben, bietet "Wissenschaftliche Kommunikation neu denken" einen frischen Ansatz zur Selbstvermarktung für Forscher und Experten.
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).
When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history.
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies.
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.
This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mothers.
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders.
