Economics, Finance, Business and Management

THE NO.

First published in 1994 and now available as an ebook.

'Captivating, mind-boggling and deeply disturbing' - Maureen Freely'Humane, thoughtful and urgent - this book will make you think, make you laugh, make you cry, but also make you burn with rage' - Dr Mary WellesleyA thought-provoking deep dive into the global fertility industry and the commodification of the maternal body__________Should surrogacy be a paid service, an altruistic act - or even legal at all?

A defining manual on using creativity as a tool for empowerment and allowing your personal identity to live in and guide all parts of your life, Kevin Morosky shares stories and inspiration from the women who have most influenced his creative path and explores the ways we can pursue success by implementing their wisdom in all aspects of our lives.

SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out.

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase.

Given the underlying topography, the scenery over most of Britain has been created largely by human activities.

In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.

This one-stop practical guide will show you how to write the novel that's in you bursting to get out.

Coaching is rapidly growing from a young, emerging profession to one that is becoming more established on a global scale.

The landscape of workplace learning is transforming.

WINNER: ACA-Bruel 2015 - Grand PrixBusinesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts.

Brand success = business success.

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

Data is everywhere in business, but knowing how to interpret it is the skill that sets successful professionals apart.

Data is everywhere in business, but knowing how to interpret it is the skill that sets successful professionals apart.

Ready to build a strong foundation in B2B marketing and start delivering real results?

Remote and hybrid working are here to stay - but making them work for you takes more than just a laptop and a Wi-Fi connection.

Managing people is one of the toughest parts of any job, but it's also the key to lasting success.

HE'S WRITTEN MORE THAN 80 BOOKS.

The aviation industry is a major driver of world trade.

Human Capital Management Standards is a comprehensive guide to the BSI and ISO frameworks for people management.

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

WINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print CategoryThe way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge.

For any business involved in today's supply chains, logistics services are critical.

Business Ethics in Practice is essential reading for all undergraduate, postgraduate and MBA students looking to ensure they act responsibly and make the right decisions when faced with ethical dilemmas.

A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.

FINALIST: Business Book Awards 2020 - HR & Management CategoryIn order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively.

Who is McLaren's greatest nemesis?

Learning for Organizational Development presents how to design, deliver and evaluate effective learning and development (L&D) programmes.

WINNER: Independent Press Award 2020 - Technology CategoryBlockchain is the technology behind bitcoin and other crypto-currencies.

Disruptive technologies have the power to upend supply chains, adding uncertainty, cost, and complexity to any business.

How many presentations on innovation have there been recently?

Disruptive forces have rewritten the rules of business.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Why do we trust some brands more than others?

Endorsed by the Chartered Banker Institute as core reading for its professional qualifications, Culture, Conduct and Ethics in Banking emphasizes the importance of professionalism for banks, and explores how all staff play a key role in putting customers at the heart of their business.

To get the career you want, you need to be job-ready.

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.

The Coach's Coach combines the vast experience of the author with that of three successful sports people: Mike Brearley, Adrian Moorhouse, and Brendan Venter.

Your Health at Work is your fully researched and up-to-date guide to the most common health risks at work in the UK and how you can tackle them.

Engaged employees are more productive, motivated and resilient, yet gaining financial support to develop engagement is harder than ever as budgets are being squeezed and everyone is being asked to do more with less.

Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative.

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital.

Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM).

Motivated staff are the lifeblood of every business.

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts.