Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding.
With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture.
With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture.
Practical and authentic, this essential career handbook provides every young person with inspiration and practical pathways to overcome socio-economic adversity and achieve their career ambitions.
Eltern, Bezugspersonen und auch Therapeuten wissen oft nicht, wie sie Kindern und ihren Fragen in Bezug auf eine psychische Krankheit ihrer Eltern sinnvoll begegnen sollen.
Plus que jamais, nous avons besoin de plus de résilience et de méthodes d'adaptation pour surmonter les périodes de crise dans de bonnes conditions et surtout en bonne santé.
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness.
Managers wrestle daily with emotional leadership challenges because emotions and relationships influence organizational energy, commitment, and financial results.
Im Buch wird die Frage diskutiert, ob der Mensch eine Maschine ist und ob Algorithmen der künstlichen Intelligenz (KI) das menschliche Erleben und Handeln jemals komplett abbilden können werden.
Managers wrestle daily with emotional leadership challenges because emotions and relationships influence organizational energy, commitment, and financial results.
This book examines the links between work wage and wellbeing, drawing on the new specialism of Humanitarian Work Psychology and the United Nations Sustainable Development Goals (SDGs).
Die Rückkehr aus einer Reha-Klinik nach einem Burnout, einer Depression oder einer anderen psychosomatischen Krankheit stellt Menschen vor große Herausforderungen.
In response to the increasingly ubiquitous, asynchronous, and pervasive use of cyber technology in everyday life, unique threats to cybersecurity (CS) have emerged requiring innovative and systemic solutions.
The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources (HR) - one of the most crucial drivers of organizational performance.
The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources (HR) - one of the most crucial drivers of organizational performance.
This thought-provoking book adopts a pluralistic framework to examine leadership and raises important questions about how leadership studies scholars see and do their work.
Drawing on over four decades of professional and academic experience, Susan Long explores how the concept of the unconscious has evolved from the nineteenth to the twenty-first century, showing that it is more than an individual phenomenon, but also a group, organisational and institutional phenomena.
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points.
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points.
Der Lehrbuch-Klassiker zur Einführung in die Sozialpsychologie stellt das beliebte Grundlagenfach der Psychologie lebendig, bunt und anschaulich vor: Jemanden lieben, miteinander streiten, zusammen arbeiten, gemeinsam lernen – das Leben steckt voller Sozialpsychologie, denn das vielseitige Fachgebiet beschäftigt sich damit, wie Gedanken, Gefühle und Verhalten von Menschen durch die Anwesenheit anderer Menschen beeinflusst werden.
Der Lehrbuch-Klassiker zur Einführung in die Sozialpsychologie stellt das beliebte Grundlagenfach der Psychologie lebendig, bunt und anschaulich vor: Jemanden lieben, miteinander streiten, zusammen arbeiten, gemeinsam lernen – das Leben steckt voller Sozialpsychologie, denn das vielseitige Fachgebiet beschäftigt sich damit, wie Gedanken, Gefühle und Verhalten von Menschen durch die Anwesenheit anderer Menschen beeinflusst werden.
This book explores the psychological impact of climate change on organisations and individuals, encouraging the reader to consider the ways in which they can take action to address this critical issue.
Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.
Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.
