This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth.
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily.
The purpose of this book is to provide practicing and aspiring managers, as well as students of management, with a practical and comprehensive reference for getting understood when communicating with their coworkers and those they manage.
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.
Among the most-frequently heard complaints by employees, no matter how large or small their organization, or its reason for being, is that they get pulled into too many meetings.
When it comes to solving complex problems, we often perform elaborate rituals in the guise of best practices that promise a world of order, certainty, and control.
An indispensable guide for anyone nervous about leading a group, this practical book take readers step-by-step from planning to leading a meeting successfully.
The wrong word, the wrong gesture, the wrong impression-cross-cultural blunders can have serious business consequences such as lost customers, lost relationships, and lost opportunities.
This preeminent book in the field of Neurology has been extensively updated and expanded by 70 leading authorities, providing a single, encyclopedic summary the scientific advances and new clinical practices that can be immediately considered for your patients.
This preeminent book in the field of Neurology has been extensively updated and expanded by 70 leading authorities, providing a single, encyclopedic summary the scientific advances and new clinical practices that can be immediately considered for your patients.
Masterwork on Crisis Communication and Reputation Risk Selected as One of "e;30 Best Business Books of 2013"e; Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "e;28 experts to call when all hell breaks loose"e; -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.
Masterwork on Crisis Communication and Reputation Risk Selected as One of "e;30 Best Business Books of 2013"e; Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "e;28 experts to call when all hell breaks loose"e; -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.
In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher.
A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that's integrated with your platform and works to build your reputation, network and credibility from Day 1.
Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits.
