The must-read summary of Stan Rapp and Chuck Martin's book: "e;Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy"e;.
The must-read summary of Bernd Schmitt's book: "e;Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands"e;.
The must-read summary of Michael Treacy and Fred Wiersema's book: "e;The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market"e;.
Dieses essential vermittelt das Know-how für ein erfolgreiches Follow-up von Spenden-Werbung: Gezeigt wird, wie Briefe und Mails von Spendern professionell beantwortet und gewinnende Antworten formuliert werden.
The must-read summary of Shep Hyken's book: "e;Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet"e;.
Terry Bacon and David Pugh showed how great companies outperform good ones through "e;behavioral differentiation"e; -- going beyond superior products and dependable service to connect with customers at every touchpoint.
Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not.
The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "e;Conversational Capital: How to Create Stuff People Love to Talk About"e;.
Besides providing a technical overview of design for Six Sigma, this is a text that goes the extra step beyond in presenting real-life examples of structured tool use to satisfy the needs of the customer.
The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "e;Customer Mania: It's Never Too Late to Build a Customer-Focused Company"e;.
The must-read summary of Ron Zemke and Tom Connellan's book: "e;E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away"e;.
Der erste Band des zweiteiligen essentials stellt die wichtigsten theoretischen Konzepte zur Kundeneinbindung praxisnah dar und vermittelt konkrete Handlungsempfehlungen für Unternehmen.
Dieses essential vermittelt das Know-how für ein erfolgreiches Follow-up von Spenden-Werbung: Gezeigt wird, wie Briefe und Mails von Spendern professionell beantwortet und gewinnende Antworten formuliert werden.
The must-read summary of Seth Godin's book: "e;Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You"e;.
