Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new useMarketing is all about understanding and serving your customers needs but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness?
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable ';wow' events for the world's most demanding clients.
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes.
Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual "e;experience"e; rather than the quantitative service efficiency metrics gathered by most CX tools.
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars.
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation.
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual "e;experience"e; rather than the quantitative service efficiency metrics gathered by most CX tools.
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.
This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science.
Build a "e;cognitive brand"e; that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies.
A proven prescription for effective communication that will empower health professionals to deliver the highest quality care-from the Academy of Communication in Healthcare Research shows that nothing impacts patient experiences more than the quality of communication.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Today's most sought-after "e;customer service sleuth"e; and turnaround expert unlocks the secrets to transforming customer service and building unshakeable customer engagement and loyaltyCustomer service done right is one of today s most powerful competitive advantages.
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today s consumers have revolted against the marketplace status quo.
Build a "e;cognitive brand"e; that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples thoughts, feelings, memories, and fantasies.
The comprehensive 6-stage selling program from Sandler Training--"e;Top 20 Sales Training Company"e; by Selling Power MagazineCompetitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams.
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.
A proven prescription for effective communication that will empower health professionals to deliver the highest quality care-from the Academy of Communication in Healthcare Research shows that nothing impacts patient experiences more than the quality of communication.
