Market research

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery.

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development.

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development.

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning.

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning.

This book is a manifesto for responsible marketing.

This book is a manifesto for responsible marketing.

Marketing is psychology, in practice.

How Do People Really Make Decisions?

The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption.

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.

"e;The Review of Marketing Research"e; annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.

This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words.

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner.

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest.

In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry.

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

Customer Experience 3.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Part history, part guidebook, part prediction for the future,?

If you ask the right questions, then you'll get the sale every time.

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.

Think you know your customers?

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans.

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

As many businesses are discovering, customer behavior doesn't always make sense.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

What if you could protect your business against competitive inroads, once and for all?

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?

Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities.

Shopper Marketing details how marketers can influence the buying decision in-store.

Interviewing is easy, right?

This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.