Public relations

Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context.

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved.

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership.

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "e;ethics"e; and "e;branding,"e; on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.

Occupational Health and Safety (OHS) is a complex area which interacts widely with a broader spectrum of business interests and concerns.

Think/Point/Shoot gives students a thorough overview of the role of ethics in modern media creation.

Improvements in health care and quality of life in recent years have led to a marked aging of the world's population, especially in well-developed regions.

Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service.

Now in Paperback!

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S).

From the New York Times bestselling author of Because You Are Mine, The Affair and Make Me - Behind the Curtain is a seductive standalone romance, perfect for fans of E.

Nie zuvor wurde so viel getwittert, gexingt und gepostet.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions, allocutions, tenue vestimentaire, disposition de drapeaux, conférences de presse, photos officielles, etc.

With highly negative stereotypes circulating about "e;X'ers,"e; all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has been dubbed the "e;X-Crisis.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.

The must-read summary of Robert J.

William Tyndale wants to translate the Bible into English.

Contagion may alarm doctors but marketers thrive on it.

Need a new start?

The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.

In this entertaining and accessible exploration of love, Oxford anthropologist Dr Anna Machin dives into the science behind the myriad types of love that exist in the world, including romantic love, parental love, friendships, love for pets, football teams, religious love and even love for our smartphones.

Praise for PR 2.

THE NUMBER ONE SUNDAY TIMES BESTSELLERCartes Postales from Greece is an extraordinary new book from Victoria Hislop, the Sunday Times Number One bestselling author of The Island, The Return, The Thread, and The Sunrise.

La negociación "intercultural" consiste en cómo las personas de diferentes bagajes culturales interaccionan a lo largo del proceso negociador en situaciones concretas.

_________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and of course politics.

The must-read summary of Al Ries and Laura Ries' book: "e;The Fall of Advertising and the Rise of PR"e;.

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.

Imagine this: one of the nation's top hospital administrators partners with one of the world's top branding and public relations experts.

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Echt jetzt!

The must-read summary of Judy Robinett's book: "e;How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits"e;.

Y a-t-il des gens à la maison, au travail ou dans votre vie sociale avec qui la communication s'avère tout simplement impossible?

This definitive text at several leading Universities and Colleges is journalism in reverse.

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication.

IF THE GOVERNMENT IS AGAINST YOU, WHO CAN YOU TRUST?

FEATURING EMILY MAITLIS' GROUNDBREAKING INTERVIEW WITH PRINCE ANDREWThe news has never been more prominent - but are we getting the full story?

'Part Ozymandias, part Succession' - Financial Times'A tour de force' - GuardianA Financial Times Book of the Year 2023The inside story of the rise and fall of the Barclay brothers, secretive business titans and one-time owners of the Ritz and the Daily TelegraphBorn poor, the Barclay brothers were enigmatic twins who built one of the biggest fortunes in Britain together from scratch and spent six decades at the epicentre of business, media and politics.

Pamela Clare brings her expert plotting, sizzling chemistry and thrilling adventure to her sweeping MacKinnon's Rangers series, in the grand tradition of The Last of the Mohicans, perfect for fans of Maya Banks, Monica McCarty and Zoe Archer.

¿Te imaginas cuánto valor tiene en la actualidad poder generar en los demás esa percepción de ser confiable y creíble, y que cuando te nombren te asocien con eso, como si fuera un sinónimo?

The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "e;Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers"e;.

For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T.

The must-read summary of Jody Gittell's book: "e;The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance"e;.

This definitive text at several leading Universities and Colleges is journalism in reverse.

This is not a book about politics.

Johnson writes with a fervor that can only be described as religious.

The world's most widely used and seminal introduction to public relationsnow fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support.

From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age.

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.