Public relations

La restitution de l'industrie télévisuelle - Les difficultés de la télévision conventionnelle et l'explosion de la câblodistribution - La structure du marché - Les stratégies des diverses entreprises dans l'industrie télévisuelle au Québec.

In einer Welt, in der die Zahl der Fotografen stetig wächst und der Wettbewerb immer härter wird, ist es entscheidend, sich durch eine starke und unverwechselbare Marke abzuheben.

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil.

Quels sont la place et le rôle des relations publiques auprès des organisations ?

Une conception linéaire, trop rationaliste de la relation entre savoir et pratique laisse croire que l'action provient unilatéralement du savoir abstrait.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations.

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity.

"e;Clear, creative, compelling .

THE RED CARPET by Lavanya Sankaran is collection of entwining short stories, as rich and absorbing as any novel.

Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis-In Real Time!

Superb.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.

Il y a un peu plus de 30 ans, la société Apple mettait sur le marché le premier ordinateur personnel destiné au grand public.

Le terme « appropriation » est de plus en plus utilisé en sciences humaines, sans pour autant que l’on sache à partir de quels postulats il se trouve justifié, que ce soit pour expliquer une action ou pour en faire une méthode de recherche.

Erfolgreiches Bloggen bietet eine einzigartige Möglichkeit, Ihre Leidenschaften in einen Beruf zu verwandeln und dabei finanziell belohnt zu werden.

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!

Der Mann, der bei Bild Hans Esser war – Günter Wallraffs Bericht aus dem Inneren der Bildzeitung ist ein Meisterwerk des Investigativjournalismus, dessen Erkenntnisse bis heute Gültigkeit besitzen.

It's time to radically alter the way we perceive the world.

"e;Why don't I just hire a damn publicist?

If you could talk to animals, what would you ask?

**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler A more beautiful way to connect with customers PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.

** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, 'Hey!

**Business Book Awards 2024 Finalist** 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler A more beautiful way to connect with customers PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV.

En 1994, 77 experts et décideurs se réunissent lors du Symposium international sur la convergence des techniques de communication.

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:How to ensure your story will be chosen as today's newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.

Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating andsustaining media coverage.

À travers les changements significatifs observés dans les médias, la famille et l'organisation du travail, les véritables enjeux de la transition en Roumanie se dévoilent.

In diesem Ratgeber zum Thema Content-Marketing auf LinkedIn erfährst du wertvolle Tipps und Erfahrungsberichte, wie du dich überzeugend und persönlich präsentieren kannst.

Them is an eye-opening, outrageously funny exploration of extremism, which makes both author and reader think twice about the looking-glass world of 'us' and 'them' .

Cet ouvrage approfondit les notions telles que la collecte des nouvelles, le droit d'auteur, l'évaluation des besoins; il s'intéresse aux contenus, formats et fournisseurs; il explore les outils de consultation, d'évaluation et de recherche; il propose des modèles de budget, de profils d'intérêts et d'appels de propositions.

In der Schule wird Literaturanalyse betrieben.

It's a game you're already playing, whether you like it or not.