This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
As the funding of journalism moves centre stage as a driver in shaping the new trajectories of journalism in the digital age, this book focuses on how those working in sports journalism have had to adapt and re-invent themselves.
As the funding of journalism moves centre stage as a driver in shaping the new trajectories of journalism in the digital age, this book focuses on how those working in sports journalism have had to adapt and re-invent themselves.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.
With highly negative stereotypes circulating about "e;X'ers,"e; all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has been dubbed the "e;X-Crisis.
With highly negative stereotypes circulating about "e;X'ers,"e; all managers have a clear and justifiable prerogative for reading Naked Management if they want to successfully navigate through what has been dubbed the "e;X-Crisis.
Considering the interactions between developments in open data and data journalism, Data for Journalism: Between Transparency and Accountability offers an interdisciplinary account of this complex and uncertain relationship in a context of tightening the control over data and weighing transparency against privacy.
Considering the interactions between developments in open data and data journalism, Data for Journalism: Between Transparency and Accountability offers an interdisciplinary account of this complex and uncertain relationship in a context of tightening the control over data and weighing transparency against privacy.
First published in 1991, The Stalker Affair and the Press documents the media treatment of police constable John Stalker's removal from his job and argues that this case presents a major difficulty for the standard academic analysis of the press in Britain: namely that it supports the status quo because it is part of the dominant class system.
First published in 1991, The Stalker Affair and the Press documents the media treatment of police constable John Stalker's removal from his job and argues that this case presents a major difficulty for the standard academic analysis of the press in Britain: namely that it supports the status quo because it is part of the dominant class system.
A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.
A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.
This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world.
This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world.
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
This book explores how leading news media responded to the 2008 financial crisis and its aftermath, showing how journalists regularly framed discussions about post-crisis regulatory reform in ways that reinforced the same market liberal policy paradigm that had ushered in the crisis.
This book explores how leading news media responded to the 2008 financial crisis and its aftermath, showing how journalists regularly framed discussions about post-crisis regulatory reform in ways that reinforced the same market liberal policy paradigm that had ushered in the crisis.
This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India.
This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions.
This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions.
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment.
This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment.
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good.
Tweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating, and challenging Brexit narratives during the process of UK's exiting of the European Union.
Tweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating, and challenging Brexit narratives during the process of UK's exiting of the European Union.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
This book explores the role of international news agencies and investigates whether they have been able to adapt to the contemporary media landscape following the disruption wrought by fake news, social media and an increasingly polarised public discourse.
This book explores the role of international news agencies and investigates whether they have been able to adapt to the contemporary media landscape following the disruption wrought by fake news, social media and an increasingly polarised public discourse.
Evaluation Across Newspaper Genres: Hard News Stories, Editorials and Feature Articles is the first book-length study of evaluation or stance in three major newspaper genres: hard news stories, editorials and feature articles, the last of which is a Cinderella genre in linguistic studies.
