Sales and marketing

The lifeblood of your business is a constant flow of new accounts.

If you're an advisor, whether you need a push or not, and regardless if you're new or old to the business, this guide will help add instant value to your practice.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

The performance difference between the top salespeople in the world and the rest is smaller than you may think.

On the front lines of customer service, every day presents new and unexpected challengesand even the most dedicated employees can be caught unprepared.

Part history, part guidebook, part prediction for the future,?

In business, it's not enough for people to like you, they need to love you!

Everyone knows about the business potential represented by the huge millennial age group.

Capture their attention, and keep it.

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.

In today's fast-paced world, salespeople get little, if any, coaching or mentoring support.

A Most Highly-Rated Sales Books of All Time (HubSpot)A Best Introvert Book of All Time (BookAuthority)Success lies in leveraging your strengths, not changing who you are.

If you ask the right questions, then you'll get the sale every time.

From the cold calling, to commissions and caffeine addiction, learn the real hard truth about life in the sales profession.

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.

Think you know your customers?

How does a company constantly win more business than its rivals?

Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "e;real-time"e; contact centres.

This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.

You built a business for yourself with a goal to reach new heights of success and earn a sustainable high income.

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.

Don't fall into the trap of prioritizing potential relationships over established ones.

If you want to gain the winning edge for your sales performance, it's time to embrace the entire customer life cycle.

Marketing is changing rapidly, so sometimes it's hard to keep up.

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans.

What is quality customer service, and how do you consistently deliver it for your customers?

Twitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they're a requirement.

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

Whether you've got a robust budget or you're bootstrapping your way to the top, this book gives you the tools to launch an empire.

Good writing is good business.

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

All businesses have customers, but how many of them deliver unforgettably good customer service?

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.

Based on interviews with fifteen top financial advisors, each doing several million dollars' worth of business every year, this priceless tool contains universal principles to guide both veteran and new financial professionals to immediate success.

In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart 10 System for Power Selling.

As the president of a major sales company and experienced sales management trainer, author William Miller provides sales managers a proven method for successfully managing both sales processes and salespeople.

As many businesses are discovering, customer behavior doesn't always make sense.

Few professional firms are able to consistently grow their fees and profits.

Terry Bacon and David Pugh showed how great companies outperform good ones through "e;behavioral differentiation"e; -- going beyond superior products and dependable service to connect with customers at every touchpoint.

Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.

Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back.

Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.

"e;Channels of distribution is one of the hottest areas in marketing and sales today.

A thorough, quick-reading guide that shows anyone who uses the phone how to treat it as a service tool that directly impacts on company profits.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

Faster sales pitches won't lead to faster sales.

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point.

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue.

Stories have tremendous power.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.