An instant Top 10 UK bestsellerShortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025As seen with the QueenWith an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform - and he's only too happy to teach those of us who can't make the potato pilgrimage to his van the secret of a good spud.