Terry Bacon and David Pugh showed how great companies outperform good ones through "e;behavioral differentiation"e; -- going beyond superior products and dependable service to connect with customers at every touchpoint.
This one-of-a-kind guide provides project managers, executives, and customers alike with an in-depth start-to-finish process that ensure win-win solutions when things go awry.
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability.
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results.
Meeting Excellence is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals.
Karl Albrecht s bestselling book Social Intelligence showed us how dealing with people and social situations can determine success both at work and in life.
In Why Nonprofits Fail, author and nonprofit expert Stephen Block explains that many well-intentioned leaders hold on to views of their nonprofit organizations that perpetuate problems rather than help fix them.
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "e;World's Greatest Bank.
Designing Solutions for Your Business Problems is an essential resource for managers and consultants who help organizations resolve ambiguous problems and develop new opportunities.
Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization.
Strategic Planning for Success offers you a pragmatic guide to the design and development of practical and pragmatic strategic thinking and organizational alignment that will yield high-impact results and measurably add value to you, your organization, your clients, and society.
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile.
Robust methods to identify new growth opportunitiesYOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growthor dont.
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements.
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.
A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team.
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.
