The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons.
Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs.
For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for?
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.
In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.
Sure-Fire, Can''t-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world''s most successful businesses right at your fingertips.
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy.
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers.
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.
Build a powerful social media strategy to increase buzz-and the bottom lineIn today s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough.
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity.
For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
