Build a powerful social media strategy to increase buzz-and the bottom lineIn today s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough.
Make customer value a C-Suite priority for lasting profits and growthWhile the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers.
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
In three years Livingston helped the 17,000- employee strong Crossmark increase its sales revenues by 30 percent and add an additional 2,400 workersLivingston will promote the book on his busy speaking tour, which includes keynote addresses at several large consumer products information conferencesIncludes numerous on-the-street examples and case studies throughout the book
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees.
A world-renowned innovation guru explains practices that result in breakthrough innovations"e;Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation.
Tools for pleasing even the most demanding customersA satisfied customer is a loyal customer, and in today's supercompetitive business economy few things are as crucial to a company's bottom line as the quality of its customer service.
How Today's Marketing Leaders Have Bypassed the "e;Experts"e; to Craft Effective, Inexpensive Customer Loyalty ProgramsDatabase marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs.
This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then.
Ensure corporate privacy online with this step-by-step guide Whether your company needs to safeguard your customers'personal information, or keep e-intruders from accessing company secrets, your organization must have an effective, organization-wide privacy plan.
Leverage the power of the InternetE-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch.
____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.
#1 New York Times-Bestselling Author:No-nonsense, back-to-basics principles to achieve excellence every day from "e;the uber-guru of business"e; (The Economist).
Drawing on his experience as a leader in some of the nation's largest corporations, Baum issues a convincing call for honest, ethical, "e;transparent"e; dealing throughout the business world.
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons.
Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs.
For salespeople feeling stressed and disappointed that their customers don't want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for?
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.
