You may have your industry's most prolific product or service in the marketplace, but your customers' loyalty and checkbooks will only go as far as your customer service will allow.
If you're an advisor, whether you need a push or not, and regardless if you're new or old to the business, this guide will help add instant value to your practice.
On the front lines of customer service, every day presents new and unexpected challengesand even the most dedicated employees can be caught unprepared.
Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.
Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "e;real-time"e; contact centres.
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
Terry Bacon and David Pugh showed how great companies outperform good ones through "e;behavioral differentiation"e; -- going beyond superior products and dependable service to connect with customers at every touchpoint.
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile.
The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service Provides expert tips and tricks to make the software work more effectively Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses
In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success.
Durch den teils massiven Publikumsschwund nach der Pandemie stellt sich die Frage, ob diese als Brandbeschleuniger gewirkt hat für bereits vorhandene Trends.
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
About ';Customer at the Heart - How B2B Leaders Build Successful Customer-Centric OrganisationsCould a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?
How Service Orientation Will Change Your Business "e;The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders.
Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America.
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers.
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs.