This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries.
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism.
Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "e;human touch"e; art as a science.
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships.
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them.
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success.
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success.
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.
SugarCRM is an innovative customer relationship management software solution that enhances your company s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance.
SugarCRM is an innovative customer relationship management software solution that enhances your company s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance.
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "e;A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.
Praise for Chocolates on the Pillow Aren't Enough "e;Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience.
Praise for How to Deal with Difficult Customers "e;The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties.
Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going.
In the last half of the 20th Century, the world economy has benefited from a globalization process driven by the enlightened confluence of technology, innovation, trade, and foreign direct investment.
In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back.
Winning sales tactics from the greatest strategist of all timeThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience.
Reach more customers and grow your business with today's most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partnersAs our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data we are all walking data generators.
Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators Delighting the customer is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-MartBarbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing
